Digital Marketing

Creating the marketing hype for your home –
We assure that your home is ready and presented in a manner that will create the “hype” about your home. The more we do prior to putting your home on the market will assure you receive top dollar for your property as well as ensure we know and take care of any issues that can become problematic during the escrow process. We become aware of any potential issue that could possibly affect your bottom line so that there are no “surprises” down the road.

We have a comprehensive list of resource specialists, tradesmen, and subcontractors that can do anything and everything for you to help this process become as seamless as possible (any work requested needed or requested will be an additional cost). We provide a staging consultation to ensure your property is shown to the absolute best of its ability to help you end up with more offers, better terms and a higher price for your home.

Just ask us for a list of anything you need! We can provide an all-inclusive service to help to organize and maintaining any project you need including but not limited to; staging, window cleaning, gardener, painter, handyman, landscaper, specialized tradesmen, electrician, termite inspector, home inspector, appraiser and much more!

We go above and beyond to sell your area house fast and charge a reasonable and straightforward commission.

Client Care & Communication
We’ll be your partner as we work together to get you the best price in a timely fashion. We’re confident we can earn your trust and our policy is:

You can cancel at any time if you aren’t 100% Satisfied with our work!

As your partner, we offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:

• 3D Virtual Tours showcase beyond your standard 360 tour
  Floor Plans and measurements both inside and outside
• In-depth analysis and expert advice on pricing strategy for optimal results
• Free consultation with professional Home Designer / Stager
• Free basic staging with Professional Home Designer/ Stager
• Professional staging services as needed to attract buyers (optional full staging available at extra charge)
• Free Digital Marketing Specialist to maximize online presence
• Checklist of recommended changes to your home to ensure optimal pricing
• List of reputable vendors for any work required
• Meeting with Marketing Specialist to identify your home’s upgrades and features that you as the homeowner find important
• Synched lock box to track Real Estate Agent showings and elicit feedback the next business day, which is then sent to you to keep you in the loop
• While we market your home, we know you want to be informed and involved. To keep communications flowing, we’ll:
• Send a report on our marketing efforts and results twice per week
• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any other factors that may affect the value or marketability of your home
• Provide you marketing materials to share with your neighbors, connections and on your personal Facebook page and other social media sources (Twitter, LinkedIn, Instagram, etc.)

The quality of marketing materials representing your home have a huge impact on how it is perceived in the marketplace. To position your home in its best light, we provide:

• Professional photographer to capture interior and exterior images
• Professional videography to create a high definition 2 to 4-minute virtual property tour with description of your home
• A high quality, full color four-page brochure featuring your home
• An individual property website which includes:
  • printable brochures
  • photo gallery
  • virtual tour
  • property map
  • reports for out-of-town buyers showing nearby amenities, school scores and distance, community information, city demographics, and a “contact me” button
• Luxurious lawn sign with solar lighting, our highly recognizable Homes by Krista logo, and a customized texting feature directed to your home’s website
• Search engine optimization (SEO) of all marketing materials by Digital Marketing Specialist for maximum online exposure
• All materials cell phone compatible (91% of buyers use cell phones in their home search)
• Online mortgage calculator to help buyers decide if they can afford to purchase your property (website and mobile app)

A recent NAR report said that real estate activity on social media has dropped—but that’s because most agents do not understand how to use it effectively. Using our process, we get thousands of hits and shares per month.

Your home will be exposed to a broad—yet targeted—audience by:

• Pre-market to potential buyers currently searching with Coming Soon campaign
• Virtual property tour added to our YouTube channel optimized to enhance search engine optimization
• Target Market paid advertisement on social media featuring the property tour video which generates thousands of views, comments, likes, and shares
• Building cookies on the backend of your marketing to capture a target audience
• Online syndication from HAR that feeds to Realtor.com, Zillow, Trulia etc,
• Shelley Stone Real Estate Website,
• eXp Broker Website- National and International Portals
• Paid listing enhancements to keep your property in prime position on these sites
• Weekly Facebook Ad campaign targeting local and out of area buyers
• Instagram Paid Ads about your home to reach the millennial market
• Contests and giveaways on social media promoting your home’s virtual tour
• Virtual tour and photos posted to website with a description written to enhance search engine optimization
• Constant analysis of online traffic data to tweak your campaign to increase traffic and conversion rates
• Immediate follow-up to online interest or inquiries by phone or by sending video response via text or email
• Target market potential buyers who previously interacted online on homes that are similar to our seller's properties
• MLS Promotion and Reverse Prospecting

Through our massive online and social media campaigns, we access thousands of buyers directly. But we also take pains to engage the real estate community.

• Cooperate with all Real Estate companies in the Houston, and Fort Bend County area using our MLS services (HAR)
• E-flyers sent to local and out of area agents with Bar Code feature that brings them directly to your home’s website
• Contact preferred lenders for any prospective buyers in their network
• Email “Just Listed” e-flyer with links to your home’s website
• Announce price reductions to our national network of real estate agents
• Send property specific information to our internal buyers’ agents who receive hundreds of inquiries monthly
• Contact agents to request feedback after the home is shown, which we then forward to you
• Perform a reverse prospecting search to identify prospective buyers in MLS

Though we are experts at online and social media marketing, we don’t ignore traditional methods that are still effective. In our campaign, we also:

• Send direct mail and email flyers about your home to our database of clients
• Contact Shelley Stone Real Estate leads, centers of influence, i.e. family, friends, community leaders, and past clients for potential buyers
• EXP Realty Inner Office Communication with over 4,000 agents in Texas
• Mass mail an 8.5 x 11" colored glossy cardstock flyers to approximately 500 to 1,000 people in your neighborhood.
• Hand deliver high-quality, 4-page colored brochures to 100 immediate neighbors with a “Pick Your Neighbor” letter attached and text feature.
• 4-page colored brochures featuring your home’s highlights.
• Send mass mailers brochures with your home and other available properties to local neighborhoods, approximately 30,000 sent once per month

While all this activity is happening, we’re also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. We also gather all information necessary to ensure a smooth transaction. To that end, we:

• Immediately send video responses to buyer leads via e-mail and text
• Improve the marketing of any under-performing marketing campaigns by analyzing & viewing results of campaigns
• Meet weekly with the team to keep on top of each step in the marketing campaign of your home
• Price the property correctly the first time to widen the window of buyer showings
• Reassess pricing if online traffic is not converting into offline tours
• Answer any questions that arise throughout the transaction via our full staff of specialists
• Use infra- red technology of Supra Lockbox to monitor agent showings to get fast feedback

Once the sale of your home is pending, we stay proactive, not reactive, to make sure the process goes smoothly and efficiently by:

• Verification with agent and lender to ensure buyer is properly qualified, ready and able to purchase financially.
• Bi-weekly communication via e-mail about status and progress of sale
• Text message and e-mail reminders to you about appointments and deadlines, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and final closing documents
• Constant communication w/ cooperating side agent and Lender to give accurate feedback to seller about status of loan, and escrow